For the 2nd year in a row, Al Seef will tie up with Dubai Culture in celebration of the Dubai Art Season overall campaign, aiming to strengthen Al Seef’s position as an iconic Art & Culture Hub. The campaign will also highlight Sikka Art Fair exhibition, in joint promotion with Al Fahidi Historic District.
This tie up with Dubai Culture and Al Fahidi Historic District is important to maximize awareness of the destination, by tapping into and leveraging on their key customers, partners, art community and tourists’ network. This year’s theme is Year of Tolerance.
Walk into Art campaign at Al Seef will kick off with the official launch of Sikka Art Fair in partnership with Dubai Culture.
Activations / Tactics:
Sikka Art Fair weekend launch and follow up activation weekend (16 March / 22 March):
In celebration of Sikka Art Fair launch, Al Seef will host, in partnership with Al Fahidi Historical District, a vibrant and engaging Art event to include:
- Live art showcase, featuring artists from the UAE and the region, who will paint large canvases, depicting the theme of the Year of Tolerance, in front of customers. The Art pieces will remain onsite as Art installations providing photo opportunity elements.
- The Art showcase will be accompanied with live musical performances by emerging young artists.
- Sikka cross promotion will be promoted to tourists and customers, who will have the opportunity to explore both destinations by walking into Art, between Al Seef and Al Fahidi Historical District.