Al Seef will host a culturally immersive funfair, the ‘Al Seef Heritage Souq’, replete with carnival rides, traditional Emirati games, a treasure hunt maze, live music by Jalassat Khalijia and exquisite Emirati Souqs. Children will have the opportunity to meet and greet Aladdin, the popular Arabian Nights character, as part of the many roaming entertainment acts. The destination is also set to host a Candy Crush Parade and a Peacock Show between 26 December and 5 January, courtesy Dubai Festivals & Retail Establishment (DFRE).
On the first day of the festival, the stunning waterfront destination will showcase a spectacular display of fireworks at 8:30pm. The fireworks will continue every Thursday and Friday between 27 December and 1 February at 8pm, 8:30pm and 9pm respectively. In addition, visitors can participate in weekly raffle draws on every spend of AED200 and above, where 200 winners stand to win up to one million Dirhams over a six-week period.
- Spend & Win campaign – customers stand a chance to win AED 1 Million worth of Meraas Gift Cards for every AED 200 they spend at Al Seef or any of our other retail destinations. Customers chances are doubled when spending on fireworks nights.
- Al Coins: Customers get also Al Seef coins to allow their little ones enter Al Seef Arabian Oasis and the Treasure Hunt Maze to win prizes.
- Fireworks: every Thursday & Friday of the campaign in addition to a bigger show on the opening and closing nights of the festival.
- Cultural activities: Al Seef customers will enjoy weekend live merchants performances, cultural workshops and much more.
- Authentic Emirati Souq: Al Seef customers will be able to explore the authentic Emirati Souq with Emirati artisans, live cooking, workshops, etc...
- Retailers showcase: Al Seef retailers will have the opportunity to showcase their products with the souq and close to their units.
- Kids & Family entertainment: Live Aladin Show, Meet & Greet with the characters, emirate doll making and artisans handicraft workshops, Arabian Oasis, Treasure Hunt, Giant Games, Emirati Games tents, etc...
- Jalassat Khalijia: Friday Emirati / Khaliji Music nights.